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Salesforce Salesforce-Marketing-Associate Exam Syllabus Topics:

Topic
Details

Topic 1

Marketing Cloud Engagement Basics: The Marketing Cloud Engagement Basics topic discusses account structures, business units, and corresponding permission setups. It also covers application of core Marketing Cloud Engagement features for marketing campaigns, differentiating subscriber keys and contact IDs, and utilizing Salesforce resources for training and support.

Topic 2

Reporting and Analytics: This topic focuses on identification of data locations within Marketing Cloud Engagement. It also delves into interpreting unwanted send results and potential deliverability consequences.

Topic 3

Data Management: The Data Management topic discusses interpreting data extensions to identify target data and summarizing data import options with associated requirements per scenarios. It also covers configuration of settings and fields when creating new data extensions.

Topic 4

Marketing Concepts: The topic covers sub-topics of summarizing the type of content. It also discusses how to send messages to target audience segments based on customer experience scenarios. Furthermore, the topic delves into core marketing strategy components, implementing effective email opt-in marketing campaigns, defining email campaign goals, and recalling regional privacy laws pertaining to subscriber base.

Topic 5

Email Sending and Journeys: It focuses on outlining the most important configurations and activating journeys with proper entry requirements. The topic also covers sub-topics of identifying optimal journey functionality for diverse business needs, and identifying the recommended configuration and distinguishing template components from content blocks to recommend email wizard settings.

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Salesforce Certified Marketing AssociateExam Sample Questions (Q75-Q80):

NEW QUESTION # 75
A new marketing associate at Northern Trail Outfitters wants to learn how to use Marketing Cloud Engagement.
Which resource provides knowledge checks and community-centered assets?

A. Salesforce Help & Training
B. Trailhead
C. Knowledge Base

Answer: B

Explanation:
Trailhead by Salesforce is an interactive, gamified learning platform designed to teach a wide range of Salesforce and related skills. It provides modules, projects, and superbadges that cover various aspects of Salesforce, including Marketing Cloud Engagement. Trailhead stands out for its knowledge checks and community-centered assets, such as forums and leaderboards, that enhance the learning experience.
Learners can engage with specific trails tailored to Marketing Cloud Engagement, progressing through hands-on challenges that validate their knowledge and skills. The community aspect allows for collaboration and sharing of insights among users, further enriching the learning journey.

NEW QUESTION # 76
How should users in a business unit make items accessible to users in other business units in Marketing Cloud Engagement?

A. By storing items they want to share in a shared folder
B. By establishing a dedicated business unit for shared Items
C. By individually assigning access permissions to users

Answer: A

Explanation:
In Salesforce Marketing Cloud Engagement, items such as email templates, content blocks, and data extensions can be made accessible to users across different business units by storing them in a shared folder. Shared folders are designed to facilitate collaboration and reuse of assets within an organization's Marketing Cloud instance, allowing users from any business unit to access and utilize shared items in their campaigns and workflows.
By organizing and storing reusable assets in shared folders, businesses can ensure consistency in branding and messaging across different teams and campaigns, while also improving efficiency by reducing the need to duplicate assets for each business unit.

NEW QUESTION # 77
Cloud Kicks has a primary data extension that contains the bulk of its subscriber base and is used for weekly promotions. Additionally, whensubscribers sign up to be notified about specific products, they are added to the same data extension.
Which step should the marketing associate take to ensure subscribers receive only one copy of the weekly email as intended?

A. Ensure the box is checked for de-duplicate by email address.
B. Create a filtered data extension to remove duplicate products.
C. Run an automation that removes duplicate subscribers at send time.

Answer: A

Explanation:
To ensure subscribers receive only one copy of the weekly email as intended, even if they are added to the primary data extension for multiple product notifications, the marketing associate should ensure that the option to de-duplicate by email address is selected during the email send process. This feature checks for and removes any duplicate email addresses within the send list, ensuring each subscriber receives only one copy of the email, regardless of how many times their email address appears in the data extension.

NEW QUESTION # 78
Which consideration should an associate keep in mind regarding the Marketing Cloud Engagement All Contacts and All Subscribers lists?

A. All Contacts and All Subscribers are two separate lists with no overlap.
B. All Contacts and All Subscribers are included on one list and cannot be separated.
C. All Contacts are included on All Subscribers once messaged via email.

Answer: C

Explanation:
In Salesforce Marketing Cloud Engagement, "All Contacts" and "All Subscribers" serve different but interconnected purposes. "All Contacts" encompasses every individual stored within the Marketing Cloud, regardless of their channel engagement (e.g., email, SMS). Once a contact is engaged via email, they are automatically included in the "All Subscribers" list, which is specifically for email channel communications.
This inclusion ensures that email engagement, preferences, and history are tracked and managed centrally, allowing for effective segmentation, targeting, and compliance management. It's crucial for marketing associates to understand this relationship to maintain data hygiene and ensure accurate targeting and reporting.
References: Salesforce Marketing Cloud documentation on Contact Management elaborates on the distinction and relationship between All Contacts and All Subscribers, providing insights into how contacts transition between these lists based on their engagement and interactions.

NEW QUESTION # 79
Cloud Kicks (CK) is sending a new publication. There is debate whether CK should continue using the From Name it used from previous messaging or leverage a new From Name.
What is an argument in favor of using a new From Name?

A. Receive better Inbox placement.
B. Easily differentiate the new publication.
C. Enhance address book utilization.

Answer: B

Explanation:
Using a new From Name can help Cloud Kicks clearly distinguish the new publication from previous ones.
This practice can reduce subscriber confusion and set clear expectations, particularly when launching a new type of content or series.
* Considerations on From Name: While changing the From Name might impact immediate recognition, it's beneficial if the new publication has a different focus, target audience, or format.
* Salesforce Documentation Reference: For further details on best practices for sender name, refer to Salesforce Marketing Cloud Best Practices for Email Marketing.

NEW QUESTION # 80
......

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